Independent regulator, the Advertising Standards Authority (ASA) is set to increase its regulatory coverage on online marketing, limiting the freedom of online advertisers.

The innocent consumer

In a recent Marketing Week article, Richard Madden investigated a couple of expert-notions that consumers are great liars and adapt their approach to advertising to fit their own actions. The late, Leon Festinger, an American social psychologist, developed the Theory of Cognitive Dissonance, which supports Feldman’s assumptions in a way. According to Madden, the impact of theories like these on advertising suggests that there aren’t any lies in marketing.

Impressionable or venerable?

The latest Girlguiding UK survey, which conducts research on UK girls’ attitudes towards social, political and economic issues, unveiled saddening results. » Read more: Where Has All the Trust Gone?